Employment Opportunities

Join Our Team

Are you passionate about impacting lives in your community? Join United Way of York County's team. We're on a mission to assist working households in our community to achieve financial stability by collaboratively and equitably reducing barriers to prosperity. 

For 100 years, United Way of York County has worked in the York County community to improve people’s lives. It began as The York Welfare Federation, an organization that raised funds on behalf of 17 member agencies.  Today, as United Way of York County, the mission remains the same, but the strategies have evolved in order to meet the growing and changing needs of people living in our community. 

Recently United Way of York County announced a three-year plan to transform its community impact to an issue-focused model, concentrating future efforts on the issue of working households that struggle to cover basic living expenses.  Approximately one in three York County households earn more than the federal poverty level but do not earn enough to pay for basic needs. United Way of York County’s goal is to help bridge the gap for thousands of financially struggling, working families through short-term support while also building pathways to self-sufficiency. United Way of York County has set a bold goal to assist 8,000 working households to achieve financial stability by 2033. 

Current Opportunities

Full-Time

On-Site

Non-Profit York, PA

 

Position Summary

 

Oversees the overall organizational marketing, communications, and branding strategy.  Plays a critical role in articulating the organization’s mission and impact to partners, donors, and the community.  The Marketing and Communications Vice President provides strategic direction to the Marketing and Events Coordinator and has overall responsibility for implementation, including organizational events.  Align marketing and communications activities with the goals and strategies of the organization and other designated stakeholders.

 

Essential Functions

Core Role

 

  • Establish and guide the strategy for all communications, website, and public relations messages, as well as collateral materials to articulate United Way’s mission, consistent with the organization’s plan. Ensure consistent communication through messaging and visual images.
  • Ensure consistency of United Way’s brand to include the articulation of United Way’s desired image and position in the community through an understanding of United Way’s goals, philosophies, brand standards, and communication techniques.
  •  Oversee and execute publication bidding, copywriting, design, editing/proofreading, and production of all communications, advertising, marketing, and event materials (including but not limited to brochures, Annual Reports, Campaign materials, Leadership Giving and Legacy Giving materials, donor stewardship communications, and affinity group marketing), press releases, email marketing, and special projects. 
  • Develop and manage the communications, advertising, and events budgets. Negotiate advertising contracts with local print vendors and media, including print, billboards, television, radio, and digital media.
  • Identify, and implement targeted marketing initiatives and cultivate new audiences related to issue-focused strategy. 
  • Develop, oversee, and evaluate a social media plan, including regular social media updates and advertising for Facebook, Twitter, Instagram, and LinkedIn as well as additional emerging media to be determined. 
  • Monitor website activity, maintain updates and fresh content to UWYC website, and oversee online event registration. 
  • Maintain up-to-date email lists for electronic newsletters and track reports through Andar.
  • Work closely with Strategy and Impact and Resource Development teams to stay current on their needs, secure content for materials, gather newsworthy items and disseminate as appropriate.  
  • Work with the President to draft and develop appropriate responses on behalf of the organization regarding issue statements or crisis communications.
  • Lead and oversee the planning, implementation, and logistics for all in-person and virtual events ensuring they are carried out in a cost-effective manner and are covered by sponsorships.
  • Develop and maintain relationships with other regional United Ways, United Way of Pennsylvania, and United Way Worldwide to advance communications and branding efforts.
  • Oversee the purchase of branded items from the UWW Store and other vendors.
  • Collaborate with internal team members and volunteers to advance United Way of York County’s diversity, equity, and inclusion efforts that will positively influence our work to build an inclusive organization and community in York County.

 

Impact

 

  • Works effectively across multiple departments as a valuable team member. 
  • Ability to communicate professionally both verbally and in writing.  
  • Understand and embrace the organization's mission/values including DEI, ALICE, and issue-focused initiatives.  As part of Executive Leadership, help the organization align strategic initiatives to the purpose of the organization.
  • Demonstrate the organization's commitment to the community through leading by example and participating in community events where appropriate.  

 

Leadership/Management

 

  • Help the team perform at their highest level possible by removing any barriers or challenges.  Lead the performance review process for the department. 
  •  Demonstrate flexibility and willingness to learn during change initiatives.  Ability to lead others through change initiatives.
  • Help develop and implement strategic plan initiatives.  
  • Embrace continuous learning and help mentor/coach employees. 

 

Financial Acumen

 

  • Assist the VPs with the development and implementation of the annual budget. 
  • Review and analyze giving trends.

 

Educational and Other Requirements

Knowledge, Skills, and Abilities

 

  • 7+ years’ experience required.
  • Bachelor’s degree or equivalent preferred.
  • Provide guidance to the team to develop their ability to think critically.
  • Ability to work effectively with diverse individuals and organizations. 
  • Demonstrated reliability and positive work habits. 
  • Capable of multi-tasking and working under pressure. 
  • Ability to pass background checks in accordance with insurance provider and legal requirements.
  • Proficient at using Microsoft Suite, and the ability to learn organization-specific software.

 

Physical Demands and Work Environment

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle, or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

 

Other Information to consider:

  • The job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.  The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description and other duties as assigned that might be part of the job.
  • This job description does not constitute an employment contract; the employment relationship between UWYC and the employee is an at-will relationship.

 

To apply, please email your resume to Michelle Dent at mdent@stambaughness.com